The Living Journal was a free quarterly wellness publication for Vitacare pharmacy. The aim of the magazine was to share inspiring stories and thought-provoking wellness articles to inform and motivate readers about healthy living.
The reason for this magazine was because Vitacare pharmacy wanted to rebrand themselves to be seen more holistically rather than a pharmacy. This was done through redesigning their shops, introducing a wide variety of wellness products and personable services and advice offered from their staff. As a result, me and my sister created and curated The Living Journal, where we did everything from concept to final proof of the magazine. We wanted the publication to be accessible to everyone and not put people off on their wellness journey, which is why we went for a clean, warm and inviting approach.
ROLE
Content Curation, Design, Art Direction, Visual Identity, Illustration & Project Management